Across the globe, Covid-19 pandemic has adversely hit the textile, apparel and fashion sectors; unfortunately halting down the economic activities across the country. This led the industry to face major challenges viz. logistics, stores to be partial or full store closure; supplier disruption, forced few employees quit their jobs or work from home and so on.
Staying Indoors meant that consumers spent more time online searching for new products and social distancing forcing the fashion brands to take a new approach of showcasing their new clothing and designs through ‘DIGITAL’.
Being home quaratine for 7 months and wearing the same old clothes tend to make us look and feel disinterested and demotivated at times. As it’s said, vibrant & trendy attires make one feel happy and fresh, it compelled me to research on good and reliable clothing brand to buy one for my kiddo as well. Childhood is an amazing time for kids to explore different clothing’s, wear bright and colorful and at the same time, look elegant.
My kiddo being quite fussy about her clothing’s, I usually tend to find brands which are affordable. As I go crazy to select one and then make her wear it:). I usually purchase kids attires from clothing store or malls as one can experience the look and feel of it. So, when I came across this brand- Orange Kids Label online, they displayed a variety of different clothing’s for kids. I showed them to my kiddo (as their choice matters too:) and she happened to select 5-6 at one go. As I was purchasing kids clothing (online) for the 1st time, I told my daughter to select only 1-2 of her choice. I quickly ordered, but my only concern was the fitting and that should appeal her once she gets them in her hands. My kiddo was excited and eagerly awaited for her parcel. The clothing’s were delivered in 3-4 days and the product were also packaged well.
During my purchase, I had a lovely conversation with the brand- ‘Orange Kids Label’ that helped me understand the brand better and to know how they coping during this pandemic.
1. What is your brand about?
We are India’s ‘Kids wear Brand’, a family run business since 1985. Our retail store is located at Laxmi Road, the heart of Pune city. We are known for offering bright & colorful kids apparel & accessories that makes kids (New born to 15 years) look adorable & smart!
2. Talk about your company’s mission?
Our mission is to serve our clients in the best possible way, provide high quality yet very comfortable clothing because a child looks best in the outfit in which he/she is most comfortable in.
3. How is your brand doing today and what does the future look like?
Our offline business has been doing well. Slowly but steadily we’re expanding our wings in the online world.
4. Since launch, what has worked to attract & retain customers?
The USP of the brand has worked well for us!
5. So, What’s your Brand USP?
Vivid colors, innovative designs and fashionable yet comfy clothes makes our kids wear collection stand out & favorite amongst parent and kids. The clothes are designed keeping in mind- high quality and the latest trends!!
6. Challenges the brand is going through during the lockdown & how are you overcoming it?
Our footfall has reduced due to COVID-19 effect. Hence, we have been using tech concepts where customers can book a video call appointment to see the clothing’s or can request for product pictures & purchase online. We have risen to the current situation and providing safe doorstep delivery of all our products, PAN India.
9. Spokesperson’s Name & Designation
Palak Mehta, Owner. One can find them here-
or Contact 9920224955